Growth strategy
Clarify the growth system across acquisition, conversion, measurement and learning.
Work & expertise
The public site focuses on the problems, systems and operating decisions I work on. Client identities and confidential campaign data stay private.
Typical engagements
Clarify the growth system across acquisition, conversion, measurement and learning.
Restructure paid acquisition around qualified demand and conversion quality.
Align tracking, reporting and decision rules before more budget is committed.
Improve the operating model around inventory, AdTech and programmatic revenue.
Strengthen entity clarity, owned context and search architecture for SEO, AEO and GEO.
Add senior strategic judgement without turning the engagement into a full operating team.
Operating model
Separate traffic, conversion and measurement problems.
Fix structure, audiences, tracking and landing-page alignment.
Agree what good looks like before scaling.
Move investment toward what produces qualified demand.
Background
Experience spans publisher-side ad operations, publisher monetisation, programmatic advertising, performance marketing and growth strategy.
Worked across APAC, US, EU, Middle East, Australia, New Zealand, Canada, UK, KSA, UAE, Turkey, Singapore, Southeast Asia, and Bangladesh.