Experience
15+ years
Practical operator depth
15+ years of experience across digital marketing, advertising and growth strategy.
I help brands, publishers and service businesses connect paid media, search, analytics, conversion and AI-powered growth strategy into measurable growth systems.
Based in Dhaka, Bangladesh, working remotely with international clients.
15+ years of experience across digital marketing, advertising and growth strategy.
Managed $5M+ in cumulative paid-media spend across multiple markets and platforms.
Connecting acquisition, conversion, measurement, optimisation and learning into one growth system.
Growth rarely follows a straight path from awareness to conversion. Buyers move between search, paid media, content, social proof, AI-assisted research, retargeting and direct interactions before making a decision.
Sustainable growth comes from connecting acquisition, conversion, measurement, optimisation and learning, then continuously feeding better data and insights back into the system.
A practical operating model for turning marketing activity into measurable, repeatable growth.
Choose channels, audiences and messages around real demand.
Align offers, landing experiences and lead quality before spend scales.
Define tracking and reporting so decisions reflect useful commercial signals.
Test creative, targeting, bidding and pages with clear operating rules.
Feed insights back into the next strategic decision so performance compounds.
Connect acquisition, conversion, measurement and commercial priorities into one operating model.
Explore service →Build paid acquisition around qualified demand, conversion quality and disciplined optimisation.
Explore service →Strengthen tracking, reporting, landing-page alignment and the decisions that happen before scaling.
Explore service →Use AI to improve research, workflows and decision support while keeping human judgement in the loop.
Explore service →Improve visibility across search, answer engines and generative discovery with useful owned context.
Explore service →Connect programmatic media, AdTech operations and publisher revenue strategy with measurable commercial decisions.
Explore service →I work best where marketing complexity has grown faster than the systems used to manage it.
For businesses ready to move from fragmented marketing activity toward a more structured acquisition and growth system.
For teams working across programmatic advertising, ad operations, inventory strategy and publisher monetisation.
For teams that need senior strategic input across paid media, analytics, search, conversion, AdTech or growth strategy.
Start with the level of strategic support your business currently needs.
A structured review of acquisition, conversion, measurement and optimisation to identify gaps and growth opportunities.
Discuss a diagnostic →Senior strategic support for growth, performance marketing, paid media, measurement and digital decision-making.
Discuss advisory →A deeper engagement focused on building or improving a connected growth and performance system.
Discuss an engagement →
Liton Kobir is a Growth & Performance Marketing Strategist with 15+ years of experience across paid media, digital advertising, AdTech, analytics, SEO, conversion optimisation, demand generation and publisher monetisation.
Experience across publisher-side ad operations, programmatic advertising, performance marketing and growth strategy creates a practical view of how media, measurement, monetisation and growth decisions connect.
Selected recommendations from people I have worked with across digital advertising, AdTech, performance marketing and related work.
Liton was always on top of things, communicating proactively and suggesting practical solutions. We could rely on him and his team to deliver on time, with great attention to detail and quality. I would recommend Liton for technical work and team management.
Liton is a true expert in search engine optimization. His understanding of SEO best practices, algorithms and industry trends is evident in his work. He has a strong ability to analyse websites, identify opportunities for improvement and implement strategies that enhance online visibility.
I observed Liton’s deep understanding of digital marketing strategies, trends and techniques. I found him committed, collaborative and approachable. I highly recommend Liton to organisations seeking a digital marketing professional who can make a positive impact.
Experience across multiple markets has shaped a practical understanding of how audiences, platforms, competition and growth dynamics differ by region.
Worked across APAC, US, EU, Middle East, Australia, New Zealand, Canada, UK, KSA, UAE, Turkey, Singapore, Southeast Asia, and Bangladesh.
Worked across immigration and migration services, transport and rentals, education, real estate, e-commerce and publisher monetisation.
A broader set of topics across growth strategy, paid media, measurement, AI search and publisher monetisation.
Why growth needs connected acquisition, conversion, measurement and learning.
Read article →Why better optimisation starts with a clearer definition of a valuable lead.
Read article →How consistent entities and useful owned content improve AI-search visibility.
Read article →A decision-focused view of traffic quality, conversion quality and media efficiency.
Read article →Where AI supports research, workflows and execution without replacing strategy.
Read article →Why inventory, ad operations and commercial strategy need the same system view.
Read article →Share the problem, the commercial context and what you are trying to improve. The first conversation should clarify the decision before it adds more activity.
Start a growth conversation →